PRIVACY POLICY

PRIVACY POLICY

Effective Date: 01-02-2026
Last Updated: 01-03-2026

This Privacy Policy describes how Marvel Silver collects, processes, stores, uses, and discloses personal data in accordance with:

• The Digital Personal Data Protection Act, 2023 (India)
• The Information Technology Act, 2000
• Applicable Indian data protection and e-commerce laws

By accessing or using www.marvelsilver.com (“Website”), you consent to the practices described in this Privacy Policy.

1. DEFINITIONS

For the purposes of this Policy:

• “Personal Data” means any data about an individual who is identifiable.
• “Processing” includes collection, recording, storage, usage, disclosure, transfer, and erasure.
• “Data Principal” means the individual to whom the personal data relates.
• “Data Fiduciary” means Marvel Silver, which determines the purpose and means of processing personal data.

2. DATA WE COLLECT
3. Personal Identification Information

When you place an order or create an account, we collect:

• Full Name
• Mobile Number
• Email Address
• Billing Address
• Shipping Address
• Order history
• Customer support communications

1. Payment Information

Payments are processed through third-party payment gateways. We do not store:

• Credit/debit card numbers
• CVV
• UPI PIN
• Net banking passwords

We only receive confirmation of payment status and limited transaction identifiers.

1. Automatically Collected Information

We may automatically collect:

• IP address
• Browser type and version
• Device type
• Operating system
• Website usage behavior
• Date and time of access

This data is collected through cookies and analytics tools.

3. PURPOSE OF PROCESSING

We process personal data only for lawful purposes, including:

• Processing and fulfilling orders
• Delivery and logistics coordination
• Customer support
• Fraud prevention and risk management
• Improving website performance
• Compliance with legal obligations
• Sending marketing communications (only with consent)

We do not process personal data for purposes incompatible with those listed above.

4. LEGAL BASIS FOR PROCESSING (DPDP ACT 2023)

We process personal data based on:

1. Consent provided by the Data Principal
2. Legitimate uses permitted under the DPDP Act
3. Compliance with legal obligations
4. Performance of contractual obligations

You may withdraw consent at any time. Withdrawal will not affect the legality of processing prior to withdrawal.

5. DATA SHARING AND DISCLOSURE

We may share personal data with:

• Payment gateway providers
• Courier and logistics partners
• IT service providers
• Cloud hosting providers
• Government or law enforcement authorities when legally required

All third parties are contractually obligated to maintain confidentiality and data protection standards.

We do not sell, rent, or trade personal data.

6. DATA RETENTION

We retain personal data only as long as necessary for:

• Fulfilling contractual obligations
• Legal compliance (including tax and accounting records)
• Dispute resolution
• Enforcement of agreements

After this period, data is securely deleted or anonymized.

7. DATA SECURITY MEASURES

We implement reasonable security safeguards including:

• SSL encryption
• Secure hosting environments
• Restricted internal access
• Regular security monitoring

However, no online transmission is completely secure. Users transmit data at their own risk.

8. USER RIGHTS UNDER DPDP ACT

As a Data Principal, you have the right to:

• Access your personal data
• Request correction or updating of inaccurate data
• Request erasure of personal data (subject to legal retention obligations)
• Withdraw consent
• Nominate another individual to exercise rights in case of incapacity

To exercise these rights, contact our Grievance Officer.

9.  Grievance Redressal Mechanism

   In accordance with the Digital Personal Data Protection Act, 2023 and the Information Technology Act, 2000, the details of the Grievance Officer are as follows:

   Grievance Officer:
   Name: Taranjeet Singh
   Designation: Manager – Marvel Silver
   Email: grievance@marvelsilver.com
   Phone: +91-7300059340
   Address: Near Bai Ji Talab, Ghodo Ka Chowk, Jodhpur, Rajasthan – 342001, India

   All grievances will be acknowledged within 48 hours and resolved within 30 days from the date of receipt.

   For general customer support queries, users may contact:
   Email: support@marvelsilver.com

10. COOKIES POLICY

We use cookies to:

• Maintain session information
• Improve user experience
• Analyze traffic

You may disable cookies through browser settings. Some website features may not function properly without cookies.

11. CHILDREN’S PRIVACY

Our Website is not intended for individuals under 18 years of age. We do not knowingly collect personal data from minors. If discovered, such data will be deleted immediately.

12. CROSS-BORDER DATA TRANSFER

If data is stored or processed outside India, we ensure that:

• Adequate safeguards are implemented
• Such transfer complies with Indian data protection laws

13. LIMITATION OF LIABILITY

While we implement reasonable safeguards, we shall not be held liable for:

• Unauthorized access beyond our reasonable control
• Force majeure events
• User negligence in safeguarding login credentials

14. POLICY UPDATES

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with a revised effective date. Continued use of the Website constitutes acceptance of the updated Policy.

15. CONTACT INFORMATION

Marvel Silver
Near Bai Ji Talab, Ghodo Ka Chowk
Jodhpur, Rajasthan – 342001
Email: info@marvelsilver.com
Phone: +91 291-4111660

16. USE OF ANALYTICS AND ADVERTISING TOOLS

1. Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC, to analyze website traffic and user behavior.

Google Analytics may collect:

• IP address
• Device information
• Browser type
• Pages visited
• Time spent on pages
• Referring URLs

This information is used to:

• Understand user behavior
• Improve website performance
• Optimize user experience
• Measure marketing effectiveness

Google may process this information on servers located outside India.

You can opt out of Google Analytics by using:

• Google Analytics Opt-Out Browser Add-on
• Adjusting your browser cookie settings

For more information, refer to Google’s Privacy Policy.

1. Meta (Facebook) Pixel

We use Meta Pixel provided by Meta Platforms, Inc. to:

• Track user activity on our Website
• Measure effectiveness of advertising campaigns
• Show targeted advertisements on Facebook and Instagram

Meta Pixel may collect:

• IP address
• Browser information
• Pages viewed
• Purchase activity
• Interaction events

This information helps us deliver personalized ads and analyze conversion performance.

You can manage your advertising preferences through:

• Facebook Ad Preferences
• Instagram Privacy Settings

1. Targeted Advertising & Profiling

We may use collected data to:

• Display interest-based advertisements
• Retarget visitors who did not complete purchases
• Create custom audiences for marketing campaigns

Users may opt out of targeted advertising by adjusting cookie preferences or advertising platform settings.

1. Third-Party Data Processing

Data collected through these tools is processed by third-party providers according to their respective privacy policies. We do not control how these platforms further process data.